B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.However, B2B marketers can serve … Read More

In this compelling episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Channel no more exists, and also other truths concerning contemporary B2B advertising. We talk about just how the acquiring trip is now totally fragmented and the way that neighborhood structure can aid marketing professionals retake control of the explora… Read More